Hospitals Are People, Too
Quick, think of your favorite hospital ad. Take your time. Have you thought of one yet? No? If you can’t think of one, how will your patients? Google the term “healthcare advertising.” Do any of the...
View ArticleThe Value of Entertainment
It is completely understandable to see why a brand marketer or product manager would insist upon cramming into each ad every possible promotional message to sell the product or service. After all,...
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